Take family photography to a new level of fun with the easy-to-use COOLPIX W100. Waterproof to a depth of 10m1, shockproof to a drop of 1.8m2, cold-resistant down to -10-degree3 and dustproof4, bring it anywhere and capture of all your family's memorable moments with a simple click of a button. With Snapbridge, stay constantly connected and share the joy with your friends and loved ones no matter where you are

• Share your best shots with SnapBridge, a new feature that automatically downloads your images to your smart device via a constant Bluetooth Low Energy (BLE) connection. Once SnapBridge application is installed, you can easily activate the camera's built-in Wi-Fi8 for wireless image transfer on compatible smart devices by using the SnapBridge application. BLE maintains constant connection with minimal power, so you can continue shooting and sharing without draining your batteries too quickly. SnapBridge also allows your smart device to access your camera, even when the camera is switched off. It even automatically archives your pictures onto Nikon Image Space5. SnapBridge is now available for download on Google Play for Android. For iOS, SnapBridge will be available for download from the summer of 2016 on the App Store

• Photograph stunning images of your loved ones from any distance, thanks to the 13.2-megapixel CMOS sensor with 3x optical zoom6 and 6x Dynamic Fine Zoom7. Whether it's the kids playing with ocean waves or your friends in a swimming challenge, you can capture these spontaneous moments with the COOLPIX W100's Target Finding autofocus that automatically focuses on your subject anywhere in the frame. The COOLPIX W100 also features a continuous shot combining technology, which helps produce clear shots, no matter the lighting condition

• Even if it gets wet, left out in the cold or dropped on its side, the COOLPIX W100 keeps on going. Take it on a dive up to 10m1 underwater, drop it from 1.8m2, brave the cold down to -10-degree3, or bring it with you to the sand dunes4, capture all of your family's exciting activities without worry

• Instantly record slices of life, whether it's your child's first steps or his first swim in the deep blue, in Full HD 1080/30p with a simple touch of a button. With a Vibration Reduction (VR) function for shooting videos, you will be able to achieve sharp and clear footage of all the amusing scenes. Once you are done recording, share the delight with everyone by simply connecting the COOLPIX W100 to an HDTV via an HDMI micro connector

• Get creative with the COOLPIX W100. With a wide selection of different effects and modes such as Add Cartoon Effects, Stamp, Add Makeup, Add Light Trails, and macro mode, create photos that stand out from the rest

• With its rounded shape and easy-to-use buttons, the COOLPIX W100 is made for everyone, regardless of age. Featuring an approximately 230k-dot, 2.7-inch TFT LCD monitor and an all-new welcome screen that changes depending on the time of the day, it is easy to review your images and memories. If you are worried about accidentally deleting precious photographs, simply activate the Image Lock feature. Weighing only approximately 177g with battery and SD card, the lightweight and compact COOLPIX W100 fits perfectly in the hands of any photographer